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Burt’s Bees Branches Out Into Lifestyle Brand

Personal care products to go along with clothing, accessories and more.

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By: TOM BRANNA

Editor

Having a child is a indeed a lifestyle—and leading natural personal care brand Burt’s Bees is cashing in on the opportunity. Burt’s Bees Baby launches nationwide through a licensing venture with an independent licensee, Ayablu, Inc., with a collection of newborn essentials. The line includes apparel, accessories, bath linens and gift sets, and will soon expand into multiple categories across baby, home and lifestyle. It has recently launched at select ...

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